SEO Tricks will Not Work In 2022

Many SEO reports are not broken, however. They’re simply a collection of dashboards generated using tools that provide SEO metrics. Twitter was the best place to ask and 41% said they would only use a dashboard for SEO reporting.

The data from the SEO dashboards can be added to reports, but they won’t replace them. An SEO dashboard, a visualization resource, contains all important metrics and information we need to follow up on our SEO process. To monitor its progress, you can simply access it from any device.

An SEO Report, on the contrary, is a document which contains key performance indicator data from a particular time period and an analysis and conclusion. These are used to evaluate and periodically assess the SEO process towards achieving its goals.

Use of automated SEO dashboards only as reports can lead to more harm than good. They contain information that many stakeholders or decision-makers, who are often not technical, don’t understand. This is more of a source of questions than it is a source for answers.

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Even personal SEO dashboards will not achieve all SEO reporting goals. Especially when you consider that high-share SEOs might not always present these reports

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* Communicate SEO result: The SEO process evolution to the established objectives (what has been accomplished vs. what was anticipated?)

* Explane the cause of SEO results. Describe why the different areas are evolving or not as expected.

* Drive SEO actions: Implement SEO-related activities. Ask for support in achieving your goals.

The most difficult part of creating personal SEO reports is timing. While we are often under pressure to deliver reports fast in order to return to SEO execution, SEO reporting can be a monthly task.

The best way to effectively address your SEO reporting needs and speed up the process is with eady. These are the principles to be followed.

1. Use only meaningful KPIs.

SEO reports are a great way to cut the noise and clarify your doubts.

Avoid confusing proprietary data, which can lead to unreliable results and make it difficult for you to achieve your true SEO goals.

Reports should not include everything you monitor. Only key performance indicators (KPIs), that are relevant to the goals of SEO, should be included.

KPIs in each case need to be tailored based on the audience profile. CMOs and CEOs will have different SEO goals (e.g. SEO activities ROI, revenue and organic market share are not the same as those the SEO head wants to follow up on (e.g. SEO activities ROI. Revenue and organic market share. ).

It is because of this that the KPIs used to target the former and the metrics to calculate them will be different.

Here are some tips and criteria to help select relevant KPIs that you can include in your SEO reports.

* Determine your SEO reports audience. Who will it be? Each audience will have different questions about the SEO process. Ask each stakeholder questions about the SEO goals and information they need. These should be actual goals and actions related to them.

* These goals must be “SMARTER SEO objectives (specific, quantifiable, attainable and relevant), which connect SEO efforts to business objectives. It depends on the stakeholder’s role: They may be operational or business-related. With SEO reports, you should agree on which goals and progress questions to answer. Once you have the questions in place, it is easier to set the KPIs for reporting and the metrics that will be used to measure the KPIs. If you can’t identify meaningful metrics to calculate KPIs as well as answer questions regarding goal progress, then the goal might not have a SMARTER purpose.

* Verify that the data sources used for metrics are reliable. Stakeholders should be able to trust them. You should ensure that accuracy and consistency are maintained over time for any KPIs that are difficult to verify.

* Decide the scope, frequency, form, and format for your SEO report. It’s important to set expectations about when reporting will be done.

Now you are ready to start collecting data for SEO reports. You can also download a Google spreadsheet version of the SEO Planner to make this easier.